A great story can be told anywhere – on TikTok, in a movie theater, or both. What truly matters is that the story makes the audience feel something or learn something valuable. Time is one of the most precious things a person has, and I refuse to waste it on something boring. Instead, I want to inspire, make people laugh, and spark curiosity that drives them to explore further. At best, I want them to see themselves in the story.
To achieve this, I use cinematic techniques to create emotionally compelling storytelling. Whether a story is shot vertically on a phone or with the latest high-end camera, the tools don’t define the impact – the storytelling does. No matter the format, I use subliminal things like camera angles, lighting, and editing that enhance the story and evoke the right emotions.
The most successful brands are the ones that tell stories that truly resonate with their audience. Let’s make sure that the next time someone swipes up, they stop and watch your brand’s video. Let’s make them curious, engaged, and eager to learn how your brand fits into their life. Because when you entertain or educate, you don’t just capture attention – you create lifelong fans and customers.
Outside of work, I love spedning time with my wife, Doris and our dog Gopher. I also enjoy skateboarding with my friends and DIY projects around the house.