You might look at my resume and think – “He’s only worked in media.” Yes, that’s true and I believe those skills can translate well anywhere. I’ve spent a career using storytelling to build brands, raise revenue & ratings, and help audiences feel emotionally connected to companies & organizations that serve them. I took what I learned in film school and brought it to the in-house creative agencies at multiple TV and radio stations. My work uses cinematic techniques to help brands say the intangible things.

For example: Let’s make the community that uses your product look like heroes by filming them at a lower angle with a strong backlight. Let’s build some hype and excitement by ramping up the pace of the edits. Then, give the piece some rhythm by cutting on beat.

It’s not just about the camera angles and clever copywriting. It’s about how we can work together to create awesome stuff. Over the years I’ve learned a lot about working with co-workers, clients, and the community:

  1. The balance of speed and quality: This is where a lot of frustration with video comes from and my experience gives me an upper hand. I’m quick with ideas because I’ve seen what works and what doesn’t within certain timelines. I plan for efficiency while on set and out in the field. I’m not the world’s fastest editor, but I’m above average. I know my tools and have spent years refining my process.
  1. The art of compromise: I don’t die on many hills. I’m always willing to hear someone else’s perspective & ideas and then take action. I believe a more diverse story is more accurate, so give me all the feedback. I’ve told my teams over the years everything is negotiable. Setting expectations early definitely helps though. Let’s make time at the beginning of the project to set the right tone and vibe. If that stays consistent through the creative process – copy, shots, and even music can change while keeping the emotion in place.
  1. Making it work: Sometimes you can’t plan. Sometimes things need to happen right then and there. My media and breaking news experience has given me the ability to just show up and figure it out. Despite the chaos and unknowns you still need to make something happen. I’ve spent years finding creative solutions while remaining calm and staying focused on telling the story. 
  1. Empowering others: Stalled projects suck. I want my teams to feel ownership in the things they make. When something gets stuck I don’t want to see the Spider-Man meme of people pointing fingers. I want them to take the lead and find solutions. How? Ask questions, listen with empathy (see #2), and then push forward. I want to build teams that are known to get things done.

I may have only worked in media, but I know my skills and mindset can fit anywhere. My career has never been about a job title. My Northstar is to make good stuff. That can go a few different directions. I’m happy leading a team and helping them create work they’re proud of. I’d also be stoked to be on a team of creators striving to make human-to-human connections with people through a brand. At my core, I’m a video director. I love taking the story that’s in my head and making it happen. I think brands need that kind of person to help tell people what they’re all about. Until the robots take over you got someone like me. Together let’s craft stories that make good stuff.