Working with me is like working with a brand strategist who happens to also be a video director. I’ll always ask questions about the audience we’re trying to target, the data we have on that audience, and how do we want this video to feel. We’ll discuss aesthetics, tone, and brand voice to hone in a vision for what we’re about to create. It’s a map that will guide us throughout the ideation of the campaign. It will help us make creative decisions on copy, lighting, camera angles, and editing. This is the effort I go through on everything I make. Even if it’s a single photo. If we establish how the brand looks and feels we can move through a production process faster and more efficiently while keeping the target audience in mind at all times. This is what it takes to meet people where they are. 

Some Things I’ve Learned Over the Years:

The Art of Compromise

I don’t dig my heels in – I listen, adapt, and take action. A more diverse story is a stronger one, so I welcome feedback. Everything is negotiable, but setting clear expectations upfront keeps things on track. If we lock in the right tone early, we can tweak copy, shots, or music without losing the emotion.

Figuring It Out

Sometimes there’s no time to plan. My media and breaking news experience taught me how to adapt on the fly. No matter the chaos, the story still needs to be told. I stay calm, problem-solve, and make it happen.

Keeping Projects Moving

I take full ownership of my work – no finger-pointing. If something goes wrong, I step up, ask the right questions, listen, and push forward. At the end of the day, I want to be known for getting things done.